Project Overview
I conceptualized the 'terrabyte' brand for Digital Media Productions II (COM 4723) at UTSA during the Fall 2022 semester. The semester-long project involved strategic development of a personal media brand using branding, marketing, and design principles. The project included several supplementary assignments, including a sociogram and market research paper, which can be found in the creative brief.
The official brand style guide, as well as an overview of the brand colors, typography, and logo, can be explored below. The logo was initially designed on a sketchpad and then transferred to Adobe Photoshop. The website wireframe was created using Adobe XD, and the final website was created using WordPress.
